H&M: Fashion Chemistry

You’ve got to have your supply chain aligned to manage chemicals in retail fashion. In this fast moving industry, designs sell out in six months. With this high turnover rate, fashion companies
like H&M never design the same product twice. As a result, chemistry for dying and finishing textiles is set during the earliest stages of the design process. Once design is complete, there is no chance to go back and redefine the chemicals used in the product.

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