Since its founding in 1989, California based Avalon Natural Products has been a leader in making cosmetics from natural and organic ingredients. Avalon sells mainly in the organic and natural foods market, through stores such as Whole Foods and Wild Oats, but is seeing increased interest from mainstream retailers who wish to attract the growing numbers of health conscious
consumers. The company initially developed two major lines of cosmetic products — Avalon Organics, using a high proportion of organic ingredients, and Alba, with exotic fragrances that can’t be fully achieved with organic ingredients. And in 2006, Avalon introduced a complete line of safe, hypoallergenic baby products.